The Third Time Participation Shows Tourism Selangor’s High Commitment towards Medical Tourism Segmentation and Empowerment of the "Splendid Selangor, Take Me Anywhere!" campaign
MEDAN, 22 September 2022 – The Selangor State Government through the Official Tourism Promotion Agency, Tourism Selangor will once again continue participating in the Malaysia Healthcare EXPO (MHX) 2022 located at the Centre Point Shopping Mall, Medan starting from 22- 25 September 2022.
MHX 2022 by the Malaysia
Healthcare Travel Council (MHTC) is organised for the second time this year
after its organisation earlier this year in Jakarta. The EXPO is now back by
bringing together various parties involving hospitals, health centres and
ambulatory care in Malaysia to create awareness and exposure to the healthcare
services available in the country, especially in the State of Selangor.
The continuation of the EXPO this time demonstrates
the seriousness of the MHTC and Tourism Selangor in highlighting the advantages
of medical tourism as a tourism segmentation that plays a significant role in
the region, especially in the State of Selangor.
The delegation from the State of Selangor was led by Mr. Azrul Shah Mohamad, the Chief Executive
Officer of Tourism Selangor, together with the representatives from MSU Medical Centre, ReGen Rehab Hospital
and Dental Republik which focused on
bariatric treatment, rehabilitation and dentistry.
According to Mr. Azrul Shah, "I am confident
that the EXPO this time will be able to attract the interest of the public,
especially tourism enthusiasts, as well as the attraction towards the
authenticity and uniqueness of the archipelago which is our shared pride. The
Malaysian government has recently announced the SOPs relaxation for travellers
entering Malaysia since 1st August in total, including medical tourism, where
tourists from the Republic of Indonesia can once again enjoy the uniqueness of
travelling experience in Selangor."
"The state of Selangor has 46 hospitals and health centres equipped with advanced and modern
medical equipment, as well as highly qualified medical experts, to provide a
fulfilling medical tourism experience, with a focus on excellent service and
friendly hospitality to medical tourists," added Mr. Azrul Shah.
During their stay in Jakarta, the delegation from the
State of Selangor was involved in meeting sessions with media partners in
Indonesia, agencies and stakeholders such as Tourism Malaysia Medan, the
Malaysian Embassy, ASITA Tourism Agency and Key Opinion Leaders (KOL) in the
Republic of Indonesia. The Selangor State Government through Tourism Selangor
exhibits a high focus on mastering the entire segmentation of tourism to
achieve the vision of putting the State of Selangor on the world map and
increasing the State's profile among domestic and international tourists.
The
Republic of Indonesia is the Best Destination to Develop the Market for Medical
Tourism
The middle and high-income groups in Indonesia have
seen positive growth where the demand for better and higher quality products
and services has also shown an increase in the Republic. These trends and
choices have contributed to the increased demand in countries in the Southeast
Asian region, including Malaysia.
This is most likely contributed by Malaysia's
location which is close to Indonesia, an efficient bilateral communication
network, as well as local culture and almost the same currency exchange. The
state of Selangor is the gateway to Malaysia with two airports; Kuala Lumpur
International Airport (KLIA), KLIA2, and Cruise Terminal, Port Klang for entry
via cruise ship.
Malaysia is a familiar destination for medical
tourism with recognition as the top country for Health Tourism based on volume
in 2018 as recorded by the International Medical Travel Journal (IMTJ), as well
as the "Cluster of the Year" award for Health Tourism and Medicine
from 2017 to 2022 at the IMTJ award.
The number of medical tourists to Malaysia also
continues to increase from year to year. In 2019 before the pandemic, a total
of 1.3 million medical tourists sought treatment in Malaysia. From this number,
60 percent are tourists from Indonesia, further topping the top 3 states for
the number of medical tourism tourists arriving in the State of Selangor since
2015. This has contributed to the increase in the medical tourism revenue of
the State of Selangor from RM 175 million in 2017 to RM 285 million in 2019.
MHX 2022 is the best platform to provide exposure to
the public and advertise the uniqueness of the State of Selangor to media
representatives and tourists located in the Republic of Indonesia. This is seen
as having the potential to increase the branding of the State of Selangor as a
superior medical tourism destination in the Southeast Asian region, coinciding
with the "Splendid Selangor, Take Me Anywhere!" Campaign which is
being actively mobilized by Tourism Selangor, especially on social media sites.
In line with the relief of international tourism
since 1st August, Tourism Selangor welcomes Indonesian tourists to the state,
not only for medical tourism but also to explore interesting tourist
destinations and places around the state.
For more information about the tourism industry in the State of Selangor; visit www.selangor.travel, Tourism Selangor's informative and comprehensive official website, or follow Tourism Selangor's updates on Facebook, Instagram, TikTok, Twitter and our YouTube. channels.
Malawati Hill Kuala Selangor
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Sungai Kanching
About Tourism Selangor
Tourism Selangor is Selangor State’s Official Tourism Promotion Agency established to increase the number of local and international tourists to Selangor by enhancing and developing the known as well as the undiscovered beauty of the State.
Spanning over nine districts, including Petaling, Gombak, Klang, Sepang, Hulu Langat, Sabak Bernam, Kuala Selangor, Kuala Langat and Hulu Selangor, the area is known as an extraordinary holiday and event destination.
Many initiatives are taken to achieve this, such as organising local and international campaigns, events, overseas tourism trade missions, local roadshows and many more.
Learn more at https://selangor.travel/ or follow us on Twitter, Facebook and Instagram.
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