ASUS
Announces All-New Zenfone 8 Series
Defying
ordinary to excel in everything it does, with the compact Zenfone 8 and the
photo-powerhouse Zenfone 8 Flip – powered by Qualcomm Snapdragon 888 Processor
KUALA LUMPUR, May 28, 2021 — ASUS
Malaysia today announced the all-new Zenfone 8 series, the most powerful
generation to date within the innovative Zenfone smartphone family. The
super-compact 5.9-inch Zenfone 8 and the photography-focused 6.67-inch Zenfone
8 Flip are designed to meet the needs of every type of user.
The new series is powered by the
latest flagship Qualcomm® Snapdragon™ 888 5G Mobile Platform, featuring the
fastest possible 5G speeds. High-capacity batteries — 4000 mAh in Zenfone 8 and
5000 mAh in Zenfone 8 Flip — deliver outstanding battery life for non-stop
lifestyles.
Both Zenfone 8 and Zenfone 8 Flip
feature gorgeous Samsung AMOLED displays with Delta-E <1 color accuracy, offering a superbly immersive visual experience with ultra-vivid colors. Additionally, Zenfone <1
color accuracy, offering a superbly immersive visual experience with
ultra-vivid colors. Additionally, Zenfone 8's display has an ultrafast refresh
rate of up to 120 Hz. The displays also include in-display fingerprint sensors
for convenient security.
Flagship Sony camera sensors add
superb photo and video capabilities to both phones. Zenfone 8 has a fixed rear
dual-camera system, while Zenfone 8 Flip features the innovative triple-camera
Flip Camera, a motorized flip-up module that enables the same high-resolution
photos and videos for both front and rear.
Zenfone 8 has a sleek all-new design,
with dimensions specifically chosen to allow easy pocketability and effortless
one-handed operation. A 3D-curved back with a new frosted glass finish for a
more secure grip. Zenfone 8 is additionally the recipient of a 2021 Red Dot
Product Design Award, awarded by an international jury in recognition of its
outstanding design.
Flagship performance
Zenfone 8 and Zenfone 8 Flip use the
latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, built using a
5-nanometer process technology. This processor offers up to 25% faster CPU
performance and up to 35% faster graphics rendering compared to the previous
generation1 . Outstanding battery life for non-stop lifestyles is ensured by
high-capacity batteries — 4000 mAh in Zenfone 8 and 5000 mAh in Zenfone 8 Flip.
Advanced battery-care systems maximize
battery lifespan, and the new System Mode in the ZenUI 8 operating system has a
variety of automatic power-management modes that users can easily switch
between depending on their needs, ranging from maximum performance to maximum
battery life. Advanced manual configuration of power-saving parameters are also
available.
Experience visual perfection
Both Zenfone 8 and Zenfone 8 Flip are
equipped with bright, ultra-responsive Samsung AMOLED displays. Tuned in
collaboration with industry-leading visual processing company Pixelworks®, the
superb visual experience is enhanced with Delta-E <1 color accuracy and DC
Dimming technology2. The displays are also HDR10+ certified to bring out the
details in even the darkest scenes. In-display fingerprint sensors make
unlocking the phones simple and intuitive.
Zenfone 8 has a 120 Hz Samsung AMOLED
display with a 1ms response time for silky-smooth scrolling and blur-free
visuals. The cinema-grade 112% DCI-P3 color gamut brings videos and images to
life, and the 1000-nits brightness allows easy outdoor readability. And to keep
it looking great for longer period, the display is protected by the latest and
toughest-ever Corning® Gorilla® Glass Victus™.
Zenfone 8 Flip has an all-screen, 100%
notch-free 90 Hz Samsung AMOLED NanoEdge display with vivid colors and smooth
responsiveness.
Pro-grade photography
Photographers of any level are amply
catered for by the advanced professional-grade camera systems in the Zenfone 8
series, which feature all-Sony sensors.
The rear dual-camera system on Zenfone
8 captures every precious moment with superb-quality photos under any
conditions. The 64 MP Sony IMX686 main camera delivers unprecedented
resolution, dual-pixel autofocus, optical image stabilization and a high level
of light sensitivity, for perfect photos day and night. The ultra-wide 12 MP
Sony IMX363 camera allows even more freedom for composition and it can also
take incredible macro shots with close-up details. At the front, a 12 MP Sony
IMX663 punch-hole camera with dual-pixel autofocus delivers crystal-clear
selfie shots and videos.
Zenfone 8 Flip features the
groundbreaking Flip Camera, a motorized flip-up module with an evolved
triplecamera system that offers the same high-resolution photo and video
capabilities whether the module is frontfacing or rear-facing. The main camera
is a Sony IMX686 64 MP high-resolution wide-angle camera with dual-pixel
phase-detection autofocus for maintaining an ultra-sharp focus on subjects,
plus Quad Bayer technology and enhanced light sensitivity for stunning photos —
day or night.
A secondary ultra-wide angle camera is
powered by a Sony IMX363 sensor, and this camera supports up to 4 cm macro
photography for incredibly detailed close-up shots. The third camera is a
telephoto camera, which enables 3X optical zoom, up to 12X total zoom, and
seamless transitions between cameras while recording.
Irresistible design
Zenfone 8 redefines portable design to
deliver the ultimate performance, with none of the weight or bulk. It's
designed to be easy to use and easy to carry, everywhere, as well as built to
impress with its irresistible looks and premium feel.
A key design goal was to make Zenfone
8 exceptionally easy to use, even with just one hand. The all-new One-handed
Mode gives users full and comfortable control using just their thumb. The
3D-curved back perfectly fits the palm, and the brand-new frosted glass coating
gives Zenfone 8 a clean and sleek look, all while making it even easier to
grip.
Zenfone 8 Flip has been redesigned to
allow a better grip while still packing a large battery. The 3D curved back has
been carefully reshaped for optimum grip.
ZenUI 8
The new ZenUI 8 combines smoothness
with speed, and it's simple and easy to use. One-handed operation in One-handed
Mode is just a gesture away for easier control, and Dark Mode automatically
adjusts apps to a dark color scheme, helping users to stay focused, reduce eye
strain and improve visibility.
System Mode offers several different
modes that allows users to either prioritize performance or extend battery
life. Smart Key allows instant access to favorite actions. AudioWizard allows
users to instantly tailor their audio experience to whatever they're listening
to, via Dynamic, Music, Cinema and Game presets to enhance any kind of sound
environment. We've also enhanced the stock Android design with mindful
improvements, to make it fit any user's needs perfectly.
Check out more
- ASUS ZenFone 8: www.asus.com/my/Mobile/Phones/ZenFone/Zenfone-8/
- ASUS ZenFone 8 Flip: www.asus.com/my/Mobile/Phones/ZenFone/Zenfone-8-Flip/
- Hi-Res Images & Scenario Photos (Download): https://drive.google.com/drive/u/1/folders/1wFyvOOvvLeKrGNVCDcIlr59hSO11dLE9
- ASUS Malaysia Facebook: www.facebook.com/asusmalaysia/
- ASUS Malaysia Instagram: www.instagram.com/asusmalaysia/
About ASUS
ASUS is a multinational company known
for the world’s best motherboards, PCs, monitors, graphics cards and routers,
and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an
expanding range of superior gaming, content-creation and AIoT solutions, ASUS
leads the industry through cutting-edge design and innovations made to create
the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone.
With a global workforce that includes more than 5,000 R&D professionals,
ASUS is driven to become the world’s most admired innovative leading technology
enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more
than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best
Regarded Companies and Fortune’s World’s Most Admired Companies.
1 Manufacturer's performance data,
compared to Qualcomm Snapdragon 865 Mobile Platform.
2 DC Dimming is only supported with
certain display settings.
3 Specifications, content and product
availability are all subject to change without notice and may differ from
country to country. Actual performance may vary depending on applications,
usage, environment and other factors. Full specifications are available at http://www.asus.com
ZENFONE 8 SERIES –
SPECIFICATIONS3
Zenfone 8 Series Promotion
Check out SHOPEE x Zenfone Microsite
for more details:- http://bit.ly/Zenfone8_M
Zenfone 8 Series – Early Bird Promo
(28 May – 11 June 2021)
Zenfone 8 Series – Trade-in Offer (28 May – 25 June 2021)
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