Over the years,
the popularity of golf tourism has rapidly emerged. Golf is said to be the
world’s top individual sport so it is not really a surprise that people travel
just to play golf. Usually it is for the sake of gaining valuable experiences
or entering golf tournaments. Golf is a sport that is played in over 208 countries,
including Malaysia. Therefore, many countries see this as an opportunity for
them to seek profits towards strengthening the economy. Most countries try their
best to build and enhance their Golf Clubs with multiple choices of interesting
golf courses to attract international tourists. They are also often in
competition towards becoming the host for major golf events.
In Malaysia, the
State of Selangor is one of the most active States in promoting golf tourism.
There are about 29 Golf Clubs in Selangor with ample golf courses
registered with Tourism Selangor. Golf tourism is easy to promote in this State
because the State itself is a perfect place for golfers to enjoy wonderful
local activities while they travel for golf; hence, it is the best of both
worlds. There is a variety of beautiful natural and man-made attractions in the
State, offering both rural and city visits. Besides, people can swiftly
travel into the State as it is known as the Gateway of Malaysia for becoming the
home to the largest international airport and seaport in Malaysia; KLIA and
Port Klang, respectively.
The efforts to
promote golf tourism by Tourism Selangor began in the year 2014. The State
Tourism Promotion Board began its journey in supporting a large number of golf
events held in Selangor in the particular year. Some of the earliest golf events
supported by Tourism Selangor were the Selangor
Masters 2014, PGM ADT Maybank Championship 2018, 46th Selangor Amateur Open
2019 and 1st Tourism Selangor
Corporate Golf Tournament 2019.
For instance, the
PGM ADT Maybank Championship 2018 event was a success as it managed to attract
a large number of international golfers. Selangor even became the first
State to broadcast professional golf programs on national television. In
addition, the event has proven the capability of State of Selangor in hosting
international golf events.
Following the
success of the event, Tourism Selangor once again extended support to 46th Selangor Golf Amateur Open 2019 which took place at Lake Golf
Club, Bangi. The event saw participation from local and foreign amateur golfers
which also managed to further promote Selangor as the leading golf hub in
Malaysia. The event was said to be spectacular and it was attended by 500
guests alongside 160 domestic and international golfers.
In the same year,
Tourism Selangor reached a milestone by organizing its own golf event, Tourism
Selangor Corporate Golf Tournament 2019. Tourism Selangor had collaborated
with key industry players and travel agencies, as well as Selangor’s State Government
and corporate bodies to ensure the event’s success, including securing
sponsorships from Kowamas and MITA for the event. Tourism Selangor aims to make
it as a signature annual event in Selangor’s tourism calendar for many years to
come.
Golf tourism is undeniably
one of the most profitable tourism sectors as golf tourists spend three times
more than regular tourists, as referred to the data by Asian Golf in
2011. This is because; most golfers come from medium and high-income travellers.
The total revenue targeted by 2021 for golf tourism in Malaysia is 44.6 billion
USD. As such, various parties including Tourism Selangor and industry players
are looking forward to work together in hosting more golf-related events.
Many golf events have
been planned out in Selangor in 2020 prior to the Covid-19 outbreak. As the
pandemic has taken a toll on the tourism industry on a global scale, many golf
events that has been scheduled to take place in Selangor have been postponed,
if not cancelled. Two of the planned golf events affected by the pandemic are
the Selangor Golf Classic 2020 and the 2nd Tourism Selangor Corporate
Golf Tournament 2020. Meanwhile, Asian Golf Tourism Convention (AGTC
2020) which was supposed to take place in March has been cancelled to
ensure the safety of the registered golf buyers and sellers as well as
to curb the spread of the Covid-19 virus in Selangor.
Tourism
Selangor’s General Manager, Mr. Azrul Shah bin Mohamad in a statement
said, “Tourism industry players such as hotel and products operators, and
Travel Agencies are encouraged to acknowledge the vast potential golf tourism
poses towards their businesses. Following the aspiration, Tourism Selangor will
strengthen its promotional initiatives in branding the State of Selangor as the
premier, leading golf hub in Malaysia”.
In conclusion, golf tourism is a branch of tourism that should not be taken lightly. All tourism industry players including Travel Agencies need to work hand-in-hand to foster golf tourism in Selangor. The development of vacation packages to Selangor which involve golfing at award-winning Golf Clubs and golf courses will definitely attract domestic and international golfers; boosting the State’s economy.
The winners for PGM ADT Maybank Championship 2018; Shinichi Mizuno (left) and Genevieve Ling held in Saujana Golf & Country Club
One of the golfers in action during the PGM ADT Maybank Championship 2018
Winnie Ng (third from left)
and Low Wee Jin (third from right) pictured with their trophies at the Selangor
Amateur Open 2019, alongside Officers from Tourism Selangor and representatives
from Danau Golf and Country Club
Dato’ Seri Amirudin
Shari, Dato’ Menteri Besar Selangor in action during the 1st
Tourism Selangor Corporate Golf Tournament 2019
Selangor’s Official
Tourism Board gathers industry partners for an 18-hole Tourism Selangor Golf
Tournament making its Debut at Danau Gold Club, Bangi in 2019
Buggies at Selangor’s Golf Clubs are mainly installed with plastic division placed between the driver’s and passengers’ seats
For more information, please log on to the official website of Tourism Selangor at Selangor.Travel
About
Tourism Selangor
Tourism Selangor is a state government
tourism arm established to increase the number of local and international
tourists to Selangor by enhancing and developing the known as well as the
undiscovered beauty of the State. Many initiatives are taken to achieve this
such as organizing local and international campaigns, events, overseas tourism
trade missions, local roadshows and many more.
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